Top Word Puzzle Games on iOS in the UK: Q4 2025

In the fourth quarter of 2025, the UK iOS market saw significant activity in the word puzzle games category. Here’s a look at the top five performers based on data from Sensor Tower.

Word Search Explorer® by PlaySimple Games showed a notable increase in weekly downloads, peaking at 45.3K in late October. Revenue fluctuated, with a high of $1.6K mid-October, while weekly active users decreased from 126.3K to 119.3K by the end of December.

Crossword Go!, also from PlaySimple Games, experienced a steady climb in weekly revenue, reaching $2.7K in the last week of December. Downloads peaked at 21.4K mid-December, and active users increased significantly from 14.1K to 42.8K by quarter-end.

NYT Games: Wordle & Crossword from The New York Times Company maintained robust revenue, with a peak of $169.4K just before Christmas. Downloads saw a rise in December, reaching 17.4K, while active users hovered around 1M throughout the quarter.

Zen Word® - Relax Puzzle Game by Oakever Games saw a peak in downloads at 25.4K in late December. Revenue remained stable, with a slight dip to $6.4K in early December, and active users increased from 111K to 135K by the end of the quarter.

Finally, Crossword Master - Word Puzzle from Easybrain Ltd had modest revenue, peaking at $829 at the start of the quarter. Downloads fluctuated, with a high of 11.5K in late September, while active users increased from 78.3K to 92.6K by the end of December.

These insights highlight the dynamic nature of the word puzzle games market in the UK. For more detailed analytics, visit Sensor Tower.