Top Word Puzzle Games on iOS in New Zealand: Q4 2025

In the fourth quarter of 2025, the iOS word puzzle game market in New Zealand saw varied performances among its leading apps. According to data from Sensor Tower, here's a detailed look at the top five games.

NYT Games: Wordle & Crossword from The New York Times Company showed an impressive increase in weekly revenue, peaking at approximately $5K in late December. Downloads began at around 793 weekly and gradually decreased, while active users fluctuated, starting at about 47.9K and ending the quarter at around 39.7K.

Wordscapes: Word puzzle game by PeopleFun, Inc. experienced steady weekly revenue, closing with a peak of $1.2K in the week of December 22. While downloads increased towards the end of the quarter, reaching 715, active users showed a recovery from 6.1K in early December to 8.2K by the end of the month.

Words With Friends Word Game from Zynga Inc. had a consistent revenue stream, with a notable peak at $1.1K in early December. Downloads remained relatively stable, increasing slightly towards the end of December at 172, while active users hovered around 1.9K.

Scrabble® GO – Fun with Words! by Scopely, Inc. saw modest revenue, peaking at $439 in mid-December. Downloads were modest but showed an upward trend, reaching 332 by the end of December. Active users increased slightly from 1.1K to 1.2K.

Lastly, Word Connect ¤ by ZenLife Games Pte. Ltd. had the lowest revenue among the top five, with a peak of $248 in the week of December 22. Downloads were minimal but rose to 34 by the end of the quarter, while active users saw a slight increase from 352 to 306.

For more insights into app performance and trends, visit Sensor Tower.