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AI Insights · Timothy · January 2026

Top Word Puzzle Games on iOS in Kenya: Q4 2025

Explore the performance of top word puzzle games on iOS in Kenya during Q4 2025, featuring trends in downloads, revenue, and active users.

Top Word Puzzle Games on iOS in Kenya: Q4 2025

In the fourth quarter of 2025, the word puzzle game category on iOS in Kenya saw varied performances among the top apps. Here's a breakdown of how these games fared, based on data from Sensor Tower.

NYT Games: Wordle & Crossword showed significant growth in revenue, starting at $74 and climbing to $140 by the end of December. Weekly downloads began modestly but surged to 85 in the last week of the quarter. The app also saw a steady increase in active users, reaching 156 by the end of the year.

Scrabble® GO – Fun with Words! experienced fluctuations in revenue, peaking at $122 in the final week. Downloads rose consistently, peaking at 244, while active users showed a strong upward trend, reaching 1.05K by the end of December.

Words With Friends Word Game had a more variable performance. Revenue peaked at $60 in early October and ended at $32. Downloads remained low throughout the quarter, with a slight peak of 11 in mid-October.

Wordscapes: Word puzzle game maintained a steady revenue stream, ending at $26. Downloads showed a strong upward trend, reaching 312 by the end of December. Active users increased consistently, peaking at 5.2K before a slight decline at the year's end.

Word Domination: PvP Word Game had minimal revenue, peaking at $43 in mid-November. Active users remained low, with minor fluctuations, ending at 6.

These insights reflect the diverse dynamics of word puzzle games in Kenya, with more detailed analytics available through Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026