AI Insights · Timothy · January 2026
Top Word Puzzle Games on iOS in the UK: Q4 2025 Performance
Explore the performance trends of the top 5 word puzzle games on iOS in the UK during Q4 2025, highlighting weekly downloads, revenue, and active users.
In the fourth quarter of 2025, the top five word puzzle games on iOS in the United Kingdom showcased varying trends in downloads, revenue, and active user engagement. Here's a detailed look at their performance based on Sensor Tower data.
NYT Games: Wordle & Crossword from The New York Times Company experienced a notable increase in weekly revenue, peaking at approximately $169K by the end of December. Downloads fluctuated, with a significant rise towards the end of the quarter, reaching around 17.4K. Active users remained strong, maintaining over 1M throughout the period.
Wordscapes: Word puzzle game by PeopleFun, Inc. saw steady revenue, closing the quarter at $22.2K. Weekly downloads varied, with a peak of about 10K in the last week. Active users consistently grew, reaching nearly 294K by the end of December.
Words With Friends Word Game from Zynga Inc. had fluctuating revenue, starting at $19.2K and ending the quarter at $20K. Downloads showed a slight increase towards the end, peaking at 2.4K. The game’s active users saw a decline from 42.3K to 31.7K over the quarter.
Zen Word® - Relax Puzzle Game by Oakever Games experienced stable revenue, closing December at $8K. Downloads saw impressive growth, ending the quarter at 25.4K. Active users increased steadily, reaching 135K by the end of the year.
Finally, Scrabble® GO – Fun with Words! from Scopely, Inc. had consistent revenue, finishing at approximately $6.7K. Downloads peaked at 5.5K in the last week of December. Active user numbers grew significantly, reaching nearly 161K by the end of the quarter.
These trends illustrate the dynamic nature of the word puzzle game market on iOS in the UK, with varying levels of engagement and monetization strategies. For more detailed insights, visit Sensor Tower.
