Top 5 Virtual Pet Apps on iOS in Italy, Q4 2025

In the fourth quarter of 2025, the virtual pet app market in Italy saw varying trends across the top five applications. Here's a closer look at their performance based on Sensor Tower data.

Friends – Raise AI Companions by SLAY GmbH showed a notable increase in weekly revenue, peaking at approximately $594 in early December. Downloads rose significantly mid-quarter, reaching a high of around 8.6K in the first week of December. Weekly active users started at around 9.9K and climbed to over 16K by early December before slightly declining.

For Applaydu Play & Discover from FERRERO TRADING LUX S.A., weekly downloads remained relatively stable, ranging from 1.2K to 2.4K throughout the quarter. Active users increased steadily, reaching over 23K by the end of December.

My Talking Tom 2 by Outfit7 Limited experienced a modest revenue increase, with a notable peak of $318 in late December. Downloads saw growth towards the end of the quarter, reaching approximately 1.8K. Active users fluctuated, peaking at around 17.2K in early November before declining.

My Talking Tom also from Outfit7 Limited, had a steady increase in revenue late in the quarter, peaking at $37. Downloads remained consistent, with a slight increase towards the end of December. Active users decreased from approximately 4.7K in mid-October to around 2.9K by the end of the year.

Lastly, My Talking Angela 2, another offering from Outfit7 Limited, showed variable revenue with a peak of $317 in late December. Downloads fluctuated slightly, reaching around 833 by the year's end. Active users saw a decline from 8.5K in late September to approximately 4.2K by December's close.

These insights reflect the dynamic nature of the virtual pet app market in Italy. For more detailed analysis and data, visit Sensor Tower.