AI Insights · Timothy · January 2026
Top 5 iOS Utilities Apps Performance in the UK, Q4 2025
Explore the trends in downloads, revenue, and active users for the top utility apps on iOS in the UK during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the top utility applications on the iOS platform in the United Kingdom showcased varied performance in terms of downloads, revenue, and active users. This analysis is based on data from Sensor Tower.
GOV.UK One Login, developed by the Government Digital Service, saw a consistent rise in weekly downloads, starting from approximately 125K at the beginning of October and peaking at 239K in mid-November. The active user base mirrored this trend, growing from 197K to a peak of 361K in the same period, before settling at around 225K by the end of December.
Google maintained a steady weekly download rate, ranging between 54K to 69K. Its weekly revenue fluctuated, starting at $813, dipping to $126, and ending the quarter at $1.2K. Active users remained stable, averaging around 24M throughout the quarter.
GOV.UK ID Check experienced a moderate increase in downloads, from 43K to 54K by late November, before declining to 31K at the quarter's end. Active users showed a slight decline, from 230K to 191K over the same period.
Google Chrome downloads hovered around the 40K mark, with a slight peak at 44K in mid-November. The revenue was minimal, with occasional peaks, such as $27 in mid-October. Active users remained robust, averaging over 22M.
NordVPN: VPN Fast & Secure led in revenue, starting at $412K and maintaining a strong performance throughout the quarter, ending at $353K. Downloads varied from 29K to 35K, with active users consistently around 1.4M, peaking at 1.6M in the final weeks.
For more detailed insights and data, visit Sensor Tower.
