Top 5 iOS Utilities Apps in New Zealand Q4 2025

In the fourth quarter of 2025, the iOS utilities category in New Zealand showcased varied performances among its top apps. According to data from Sensor Tower, these applications experienced notable trends in downloads, revenue, and active users.

Cleanup: Phone Storage Cleaner from DEEP FLOW SOFTWARE SERVICES saw a steady increase in weekly revenue, peaking at approximately $6.7K in the final week of December. Downloads began at 1.4K per week, dipping to 834 in late November, before rising to 1.5K by the end of the quarter. Active users followed a similar pattern, increasing from 818 to 892 by quarter's end.

NordVPN: VPN Fast & Secure reported initial weekly revenues around $5.8K, with fluctuations ending at $5.3K. Downloads remained consistent, starting at 788 and closing at 684. The app maintained robust user engagement, with active users peaking at over 10K mid-quarter.

ExpressVPN · Secure & Fast VPN experienced a decline in revenue, starting at $3.9K and decreasing to $2.4K by December. Downloads similarly decreased from 487 to 264, while active users saw a gradual decline from 1.6K to 1.2K.

Cleaner Guru: Clean Up Storage demonstrated a positive trend in revenue, increasing from $2.6K to $3K. Downloads showed a significant rise, reaching 1.3K in the final week. Active users also increased from 928 to 1.3K during the same period.

Lastly, Norton 360 Security & VPN had a mixed performance, with revenue peaking at $2.8K in early December and ending at $2.3K. While downloads remained relatively low, active users showed resilience, starting at 1.5K and closing at 1.5K.

For more detailed insights, visit Sensor Tower's comprehensive analytics platform.