AI Insights · Timothy · January 2026
Top 5 Utilities Apps on iOS in the UK: Q4 2025 Performance
Explore the performance of the top 5 utilities apps on iOS in the UK during Q4 2025, featuring trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the top utilities applications on the iOS platform in the UK demonstrated diverse performance patterns, with notable trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the market dynamics of these apps.
NordVPN: VPN Fast & Secure experienced a fluctuating revenue pattern, peaking at around $412K at the start of October before dipping and rising again to approximately $353K by the end of December. Downloads showed a decline from 29.4K to 28.2K over the quarter, while weekly active users grew from 1.37M to 1.57M.
Cleanup: Phone Storage Cleaner maintained stable revenue, closing the quarter at $121K. Downloads increased significantly from 14K in early December to 24.5K by the end of the month. Active users saw a rise, ending the quarter at 52.5K.
ExpressVPN · Secure & Fast VPN had a consistent revenue stream, ending December with $74K. Downloads remained relatively steady, with a slight increase to 4.5K at the quarter's close. However, active users decreased slightly from 246K to 230K.
Norton 360 Security & VPN showed a declining revenue trend, starting at $47K and ending at $34K. Downloads fluctuated, closing the quarter with 3.9K, while active users decreased from 114K to 123K.
Free VPN by Free VPN .org™ had a stable revenue trend, ending December at $38K. Downloads decreased from 20.8K to 17.9K, but active users rebounded from 145K at the start to 146K at the end of the quarter.
For more detailed insights and data, visit Sensor Tower's platform.
