AI Insights · Timothy · January 2026
Top 5 Tycoon Games on iOS in New Zealand: Q4 2025 Performance
Explore the Q4 2025 performance of the top Tycoon games on iOS in New Zealand, featuring trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the iOS platform in New Zealand saw notable performances from the top Tycoon games. Here’s a detailed look at the trends in downloads, revenue, and active users for these popular apps, based on data from Sensor Tower.
Township by Playrix experienced fluctuations in weekly revenue, starting at approximately $19.2K and peaking at $23.3K by the end of December. Downloads showed an initial decline, reaching a low of 1.1K in early December, before rising sharply to 2.8K at the close of the quarter. Weekly active users followed a similar upward trend, increasing from 15.4K to 17.3K.
Hay Day from Supercell had variable weekly revenue, starting at $7.3K and ending with a spike to nearly $7K. Download numbers were relatively stable, beginning at 438 and ending with a slight increase to 439. Active users, however, saw a consistent decline from 2.2K to just over 1K.
Family Island — Farming game by Melsoft showed a steady increase in revenue, peaking at $3.5K in the final week. Downloads started at 516, dropped to a low of 190, but ended with a modest rise to 252. Active users initially declined from 1.4K to 1.1K, stabilizing towards the end of the quarter.
Klondike Adventures: Farm Game from VIZOR APPS LTD saw a slight increase in revenue, reaching $1.2K around late December. Downloads were fairly consistent, starting at 182 and ending at 268, while active users showed a gradual increase from 1K to 1.4K.
Lastly, SimCity BuildIt by Electronic Arts had a fluctuating revenue pattern, with figures peaking at $1.1K in mid-October and closing at $779. Downloads remained low, with minor fluctuations, finishing at 128. Active users increased slightly from 758 to 761.
These insights highlight the dynamic nature of the Tycoon game genre in New Zealand, with varying trends in user engagement and monetization. For more detailed analytics, visit Sensor Tower.