AI Insights · Timothy · January 2026
Top 5 Subscription Games on iOS in the UK: Q4 2025 Performance
Explore the performance of the top 5 subscription games on iOS in the UK during Q4 2025, featuring trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the performance of the top subscription games on iOS in the UK revealed interesting trends in downloads, revenue, and active users. Here's a snapshot of how these games performed.
Football Manager 26 Mobile saw a notable peak in weekly revenue at around $9.3K during early November. Downloads surged to approximately 21.4K in the same period, while active users soared to 158.1K by mid-November before experiencing a gradual decline towards the end of the quarter.
Netflix Puzzled had an upward trajectory in downloads, starting from 7.3K and reaching 17.5K by the end of December. Active users followed suit, climbing from 5.3K to 24.9K during the same timeframe. Despite a modest revenue of $35 in late December, the growth in user engagement was evident.
World of Peppa Pig NETFLIX experienced steady growth in downloads, culminating in 5.2K by the end of the quarter. Active users increased from 8K to over 13.6K, with the revenue showing occasional spikes, peaking at $120 in late October.
WWE 2K25: Netflix Edition started strong with 9.7K downloads upon its release in mid-November, but this figure gradually tapered to 1.4K by the end of December. Active users mirrored this trend, declining from 5.8K to 2.5K over the same period. Revenue saw an initial high of $194, followed by a steady decrease.
Finally, Storyteller maintained a consistent download rate, peaking at 2.6K in late December. Despite no revenue generation, active users hovered around 5.5K to 8.7K throughout the quarter.
These insights, sourced from Sensor Tower, reflect the dynamic nature of the subscription gaming market on iOS in the UK. For more detailed analytics and trends, visit Sensor Tower's platform.
