Top 5 Social Networking Apps on iOS in New Zealand Q4 2025

In the fourth quarter of 2025, the performance of the top social networking apps on the iOS platform in New Zealand showcased varied trends in downloads and active user engagement.

Threads saw weekly downloads fluctuate, peaking at approximately 5.9K in late November, while maintaining a steady base of active users, hovering around 280K to 300K throughout the quarter.

WhatsApp Messenger experienced a gradual increase in downloads, reaching over 5.8K in the week of November 24. Its active user base remained robust, with numbers consistently around 1.5M, peaking at 1.6M in mid-December.

Messenger showed a slight increase in downloads towards the end of the quarter, culminating in 2.6K in late December. However, its active user count displayed a gradual decline from 1M to approximately 931K by the quarter's end.

Facebook maintained steady download numbers, reaching a high of 2.7K in late December. Active user engagement showed minor fluctuations, averaging around 870K.

Discord - Talk, Play, Hang Out had a stable download rate, with a slight increase to nearly 2.4K by the end of December. Active user numbers varied slightly, maintaining an average of around 120K.

These insights from Sensor Tower highlight the dynamic landscape of social networking apps in New Zealand. For a deeper dive into these trends, more data is available at Sensor Tower.