AI Insights · Timothy · January 2026
Top 5 Social Networking Apps on iOS in Brazil, Q4 2025
Explore the performance trends of the leading social networking apps in Brazil's iOS market during Q4 2025, with insights from Sensor Tower.
In the final quarter of 2025, the social networking landscape on iOS in Brazil showcased intriguing trends among the top five applications, as revealed by Sensor Tower data.
Threads saw a notable rise in weekly downloads, peaking at around 187K in late October before settling between 110K and 140K towards the end of the year. The app maintained a steady climb in weekly active users, starting at approximately 11.9M and reaching over 13.3M by the close of December.
Telegram Messenger experienced consistent weekly revenue, ranging from $26K to $33K, with a peak in early November. Downloads fluctuated, spiking to 124K in late October, while active users showed a slight decline, ending the quarter at about 8.5M.
Messenger demonstrated a dramatic increase in downloads mid-quarter, reaching 146K in mid-October, before stabilizing around 40K towards the year's end. Active users remained relatively steady, increasing slightly from 4.3M to over 4.4M.
Facebook maintained a modest revenue stream, with weekly figures hovering between $500 and $2K. Downloads showed a gradual upward trend, peaking at 67K in mid-December. Active user numbers remained strong, slightly increasing from 13.7M to 13.6M.
Lastly, Google Meet witnessed a decline in downloads from 52K in early November to under 18K by December's end. Active users mirrored this decline, decreasing from 679K to 337K over the quarter.
These insights underscore the dynamic nature of the social networking app market in Brazil. For more detailed analysis and insights, visit Sensor Tower.
