Top Social Networking Apps on iOS in Bulgaria: Q4 2025

In the fourth quarter of 2025, the social networking landscape on iOS in Bulgaria saw varied performances from the top five applications, as reported by Sensor Tower.

Threads from Instagram, Inc. maintained a steady download rate with figures hovering around 2.9K weekly. Despite having no revenue, active user numbers showed a positive trend, increasing from roughly 195K to 230K by the end of December.

WhatsApp Messenger demonstrated consistent engagement, with active users rising from 310K to over 337K during the quarter. Weekly downloads remained stable, averaging around 1.9K, while revenue saw minor fluctuations, peaking at $24 in late September.

Bump - hang with friends IRL recorded a decline in downloads from 2.5K to 1.5K by the end of the quarter. Active users showed variability, peaking at over 57K but settling around 47K in December.

Telegram Messenger experienced consistent revenue growth, starting at $3.7K and reaching a high of $6K by year-end. Downloads were stable, averaging 1.4K weekly, while active users fluctuated between 222K and 250K.

Finally, Rakuten Viber Messenger remained a strong contender with revenue consistently around $4K per week. Downloads showed an upward trend in December, and active users remained robust, consistently over 700K.

These insights highlight the diverse performance and engagement trends among top social networking apps in Bulgaria. For more detailed analytics and insights, visit Sensor Tower.