AI Insights · Timothy · January 2026
Top 5 iOS Shopping Apps in New Zealand: Q4 2025 Performance
Explore the performance trends of the top 5 shopping apps on iOS in New Zealand during Q4 2025, including download and active user metrics.
In the fourth quarter of 2025, the top shopping apps on iOS in New Zealand showcased varied trends in downloads and active users. Data from Sensor Tower highlights these performance patterns.
Shop: All your favorite brands by Shopify Inc. observed a significant rise in weekly downloads, climbing from approximately 6.9K at the start of the quarter to a peak of 13.3K by late November. Meanwhile, weekly active users increased from 33.8K to a high of 68.1K in mid-December.
Temu: Shop Like a Billionaire maintained a steady download rate, starting at 5.2K and peaking at 6.5K in late November. Active users fluctuated, reaching a low of 443.8K in mid-December but rebounding to 596.2K by the end of the year.
ShopBack: Cashback & Rewards experienced a consistent download range, with figures moving between 3.5K and 6.7K. Active user numbers saw a slight increase, peaking at 27.5K in early December.
New World NZ downloads surged in December, reaching 7.2K. Active users showed a stable pattern, with numbers between 116K and 138.8K throughout the quarter.
Everyday Rewards from Woolworths Group Limited had a notable increase in downloads, peaking at 6.3K in early December. Active users remained relatively stable, fluctuating between 138.5K and 177.1K.
These insights underline the dynamic nature of the shopping app market in New Zealand, with each app showing unique patterns in user engagement. For more detailed analysis, visit Sensor Tower.
