Top 5 iOS Shopping Apps in Kenya: Q4 2025 Performance

In the fourth quarter of 2025, the top shopping apps on iOS in Kenya showed varied performance trends, according to Sensor Tower data. Here's a closer look at the performance of these leading apps.

Jumia Online Shopping saw a significant fluctuation in weekly downloads. Starting the quarter with about 1.3K downloads, it peaked at 9K in early November before stabilizing around 1.3K by the end of December. The app maintained a strong user base, with weekly active users rising from 77.5K to a high of 113.5K in early November, before settling at approximately 81.4K.

AliExpress - Shopping App experienced a steady increase in downloads, peaking at over 5K in early November. Although downloads tapered off towards the end of the quarter, active users remained relatively stable, increasing from 27.9K to a peak of 37K in mid-November, before ending the quarter at around 29.8K.

Alibaba.com showed consistent growth in weekly downloads, with a notable spike to 6.3K in early December. Active users increased steadily, reaching nearly 45.9K by the end of December, indicating a strong engagement with the app.

SHEIN - Shopping Online had a gradual increase in downloads throughout the quarter, peaking at 2.4K in late November. Active users saw a rise from 17.4K to a peak of 21.7K in early December, before declining to 15.5K by the end of the year.

The MAF Carrefour Online Shopping app experienced moderate download numbers, peaking at 1.5K in early November. Active users demonstrated a steady presence, starting at 66.5K and fluctuating throughout the quarter, ending at 58.1K.

For more detailed insights and data, visit Sensor Tower.