Top 5 iOS Shopping Apps in Italy: Q4 2025 Performance

In the fourth quarter of 2025, the top shopping applications on iOS in Italy showcased varied performance trends. According to Sensor Tower data, these apps experienced notable shifts in downloads and active users.

Shop: All your favorite brands, published by Shopify Inc., saw a significant surge in weekly downloads, peaking at approximately 86K in early December. Active users climbed steadily, reaching a high of around 171K in mid-December before tapering off to 117K by the end of the quarter.

Temu: Shop Like a Billionaire maintained a consistent download rate, with numbers fluctuating between 31K and 50K throughout the quarter. The app's active user base increased from 3.8M to nearly 4.6M by the end of December, demonstrating robust engagement.

Amazon Shopping exhibited a steady download pattern, averaging around 23K weekly downloads, with a peak of 29K in mid-November. Active users consistently exceeded 6M, peaking at over 7.3M in late November, indicating strong user retention.

Zalando – Online fashion experienced a notable increase in downloads, reaching over 33K in late November. However, active users showed a decline towards the end of the quarter, dropping from 1.9M in late November to 1.3M by the end of December.

Finally, Action maintained stable download numbers, averaging around 19K per week. Active users peaked at over 300K in early December, reflecting consistent user interest.

These insights reveal the dynamic nature of app performance in the shopping category on iOS in Italy. For more detailed analysis, visit Sensor Tower.