AI Insights · Timothy · January 2026
Top Shopping Apps on iOS in Europe: Q4 2025 Performance
Explore the performance trends of the top shopping apps on iOS in Europe during Q4 2025, focusing on downloads and active users.
In the fourth quarter of 2025, the Shop: All your favorite brands app saw a remarkable increase in weekly downloads, starting from 177K and peaking at over 1M by early December. Active users also grew steadily, reaching a high of approximately 4.1M.
Temu: Shop Like a Billionaire maintained a consistent presence with weekly downloads fluctuating between 362K to 667K. Active users showed an upward trend, concluding the quarter with nearly 50M.
Lidl Plus experienced stable downloads, generally around the 280K mark, with a peak of 302K in early December. Active user numbers remained robust, ending the quarter at approximately 22.3M.
SHEIN - Shopping Online observed a decline in downloads, starting from 372K and dropping to 116K by mid-December. However, active users remained significant, with numbers around 20.4M by the end of December.
The AliExpress - Shopping App showed a moderate increase in downloads, peaking at 268K in early November. Active users fluctuated, closing the quarter with approximately 17.2M.
These trends reflect data from Sensor Tower, offering a glimpse into the shopping app landscape in Europe. For more detailed insights, visit Sensor Tower's platform.
