AI Insights · Timothy · January 2026
Top Shopping Apps in Belarus: iOS Performance Q4 2025
Explore the performance trends of the top five shopping apps on iOS in Belarus during Q4 2025, including download and active user statistics.
In the fourth quarter of 2025, the top five shopping apps on iOS in Belarus demonstrated varying performance trends. Here's a closer look at their metrics based on data from Sensor Tower.
OZON: товары, одежда и обувь experienced a notable increase in weekly downloads, starting from approximately 6K and peaking at over 8K in mid-November. Active users grew steadily from around 400K to a high of 528K in early December, before slightly declining towards the end of the quarter.
For 21vek.by, weekly downloads saw fluctuations, with a peak of about 6K in mid-November. Active users maintained a steady increase, starting at 60K and reaching over 66K by the end of December.
Еплюс showed an initial spike in downloads, reaching nearly 6K at the beginning of October. The numbers then varied, closing the quarter at approximately 2.9K downloads.
The Gold Apple: beauty store app witnessed a gradual rise in downloads, from around 3.3K to nearly 3.9K by the end of December. Active users initially decreased to about 128K but recovered to close the quarter at approximately 139K.
Lastly, WILDBERRIES maintained a consistent download pattern, with numbers generally ranging between 2.4K and 3.2K. Active users remained stable throughout the quarter, hovering around 525K.
These insights offer a glimpse into the shopping app landscape in Belarus during Q4 2025. For more detailed data and analysis, visit Sensor Tower.
