AI Insights · Timothy · January 2026
Top 5 Shopping Apps on iOS in Bulgaria: Q4 2025
Explore the performance trends of the top five shopping apps on iOS in Bulgaria during Q4 2025, highlighting downloads and active user metrics.
In the final quarter of 2025, the top shopping applications on the iOS platform in Bulgaria demonstrated varied performance trends. This analysis, based on data from Sensor Tower, provides insights into weekly downloads and active users.
Trendyol: Online Shopping saw fluctuating downloads, peaking at around 8.8K in late November. However, the app experienced a decline in downloads towards the end of December, reaching approximately 3.4K. Active users increased steadily, peaking at about 217.8K before dropping to 109.7K by the end of the quarter.
Temu: Shop Like a Billionaire maintained a consistent download rate with minor fluctuations, reaching a high of 4.3K in early November. Interestingly, active users grew significantly from 306.6K to 361.3K by the end of December.
For eMAG.bg, downloads spiked in early November to 5.5K before decreasing to 1K by the end of December. The active user data was not available, but the download trends suggest varied user engagement.
Lidl Plus showed a steady download pattern, with numbers hovering around 1.8K to 2.2K throughout the quarter. Active users saw an increase, starting at 190K and ending at 213.9K by December.
Lastly, ABOUT YOU Outlet experienced a gradual decline in downloads from 2.3K to 1.6K, with active users fluctuating but maintaining around 20K to 34K.
For more detailed insights and data, visit Sensor Tower's website.
