Top 5 Shopping Apps on iOS in New Zealand: Q4 2025

In the fourth quarter of 2025, the iOS platform in New Zealand saw notable performances from the top five shopping applications. These insights, derived from Sensor Tower data, reveal the trends in downloads, revenue, and active users for each app.

Episode: Reality Stars showed a dynamic trend in revenue, starting at approximately $363 in early December and peaking at $801 by the end of the month. Downloads fluctuated significantly, starting at 170 and dropping to 88 by the end of December. The app's active user base also varied, with a low of 79 and recovering to 121.

Style DNA: AI Color Analysis experienced a mixed quarter. Revenue reached a high of $230 in mid-October, before fluctuating to end December at $79. Downloads were relatively stable, with a peak of 87 in mid-October and a dip to 32 by the end of December. Active users showed a recovery towards the end of the quarter, rising to 52.

Think Dirty – Shop Clean maintained consistent revenue, ending the quarter with $96. Downloads had a few ups and downs, with a high of 30 in late November and a low of 5 by the end of December. Active users decreased slightly from 108 to 72.

Grocer saw a steady increase in downloads, peaking at 632 in mid-December. Revenue fluctuated, with a peak of $99 in late October and closing the quarter with $77.

Finally, Indyx: Wardrobe & Outfit App had a varied quarter. Revenue reached $148 in late November, with fluctuations leading to $20 by the end of December. Downloads were minimal throughout, with a slight recovery to 21 in late December. Active users remained relatively stable, ending at 76.

For more detailed insights and trends, visit Sensor Tower's comprehensive reports.