AI Insights · Timothy · December 2025
Top 5 iOS Reference Apps Performance in New Zealand Q4 2025
Explore the performance trends of the top reference apps on iOS in New Zealand during Q4 2025, including download and active user insights from Sensor Tower.
In the final quarter of 2025, the top reference apps on iOS in New Zealand displayed varied performance trends according to Sensor Tower data.
Google Translate maintained consistent weekly downloads, peaking at 1.6K in late December. Active users increased steadily, reaching approximately 54.6K by the end of the quarter.
The Bible app experienced fluctuating downloads, with a notable rise to 946 in the last week. Active users showed a minor decline mid-quarter but stabilized around 30.5K towards December's close.
Bible Chat: Daily Devotional saw a decrease in weekly revenue, from over $2K to about $1.2K by the end of December. Downloads dipped mid-quarter but showed a slight recovery, reaching 476 weekly by year-end. Active users remained relatively stable, closing at 5.7K.
Collectr - TCG Collector App exhibited a steady revenue increase, culminating at $432 in late December. Downloads and active users also grew, with downloads hitting 492 and active users rising to 2.8K in the same period.
Lastly, Merlin Bird ID by Cornell Lab showed a consistent download increase, peaking at 412. Active users grew steadily, reaching 3.9K at the quarter's end.
These insights provide a glimpse into the digital landscape of reference apps in New Zealand, with more detailed analysis available on Sensor Tower.
