AI Insights · Timothy · January 2026
Top 5 Reference Apps on iOS in the UK: Q4 2025
Explore the performance trends of the top 5 reference apps on iOS in the UK during Q4 2025, with insights from Sensor Tower.
In the final quarter of 2025, the top reference apps on iOS in the United Kingdom showcased varied performance trends, as revealed by Sensor Tower data.
Google Translate maintained a strong presence with weekly downloads peaking at approximately 19.8K at the start of October. However, this number gradually declined to around 14.6K by the end of November, before seeing a slight rise to 16.3K in late December. The app's active user base fluctuated between 1.1M and 1.2M throughout the quarter.
GOV.UK experienced a notable increase in downloads, starting at 6.8K and reaching a high of 14.4K in early November. This was followed by a steady decline to 5.2K by the end of December.
The Bible app saw consistent weekly downloads, with numbers ranging from 6.3K to a peak of 10.9K in the final week of December. Active users remained stable, starting at 626K and ending the quarter at 658K.
Translate Now - AI Translator generated significant revenue, particularly in late November, with earnings reaching $16K. Weekly downloads varied, peaking at 7K in October and maintaining a steady flow around 6K towards the quarter's end. Active users increased slightly, beginning at 12.1K and rising to 13.3K by late December.
Finally, Ancestry: Family History & DNA saw a robust weekly revenue trend, peaking at $63.6K in late November. Downloads started at 1.9K and surged to 8.2K by the end of December, while active users showed a decrease from 78.4K to 100K.
These insights into app performance can guide strategic decisions for developers and marketers looking to optimize their presence in the UK market. For more detailed analytics, visit Sensor Tower.
