AI Insights · Timothy · January 2026
Top 5 Reference Apps on iOS in New Zealand: Q4 2025 Performance
Discover the performance of the top 5 reference apps on iOS in New Zealand during Q4 2025, with insights into downloads, revenue, and active users.
In the fourth quarter of 2025, the top five reference apps on iOS in New Zealand showcased varied performance trends, as reported by Sensor Tower.
Bible Chat: Daily Devotional from Bookvitals APP SRL experienced a decline in weekly revenue from around $2.1K at the start of the quarter to approximately $1.2K by the end. Weekly downloads peaked at about 1.1K in early October before dropping to 476 by late December. Active users remained relatively stable, fluctuating between 5.8K and 6.1K.
Ancestry: Family History & DNA saw its weekly revenue peak at $1.6K in December, following fluctuations throughout the quarter. Downloads showed a steady pattern, reaching a high of 391 in late December. Active users increased from 880 at the beginning of the quarter to 1.1K by the end.
Haven - Bible Chat maintained a consistent revenue stream, peaking at $461 in late December. Downloads varied, with a notable decrease from 391 in September to 236 in December. Active users saw a slight increase, ending the quarter at 1.5K.
Hallow: Prayer & Meditation from Hallow, Inc. experienced a significant jump in revenue, starting at $320 and rising to $1.2K by the end of December. Downloads were highest at 497 in early December, though active users had a minor decline, ending the quarter at 1.7K.
Collectr - TCG Collector App showed a steady increase in active users from 2.4K to 2.8K. Revenue peaked at $432 in late December, while downloads reached 492 in the same period.
These insights reflect the diverse performance of reference apps in New Zealand, highlighting trends in downloads, revenue, and user engagement. For more detailed data and insights, visit Sensor Tower.
