AI Insights · Timothy · December 2025
Top 5 Puzzle Games on iOS in New Zealand: Q4 2025
Discover the performance trends of the top 5 puzzle games on iOS in New Zealand during Q4 2025, including weekly downloads, revenue, and active users insights from Sensor Tower.
In the fourth quarter of 2025, the puzzle game category on iOS in New Zealand saw intriguing performance trends among the top five applications. Here’s a detailed look at each app’s journey through the quarter, based on data from Sensor Tower.
Color Block Jam from Rollic Games exhibited a gradual increase in both revenue and active users toward the end of the quarter. Weekly revenue grew from around $6.1K in late September to a peak of approximately $7.8K by the end of December. Downloads started at 1.7K and saw a slight dip mid-quarter but recovered to close the year at 955. Active users followed a similar pattern, ending December with just over 8K.
June's Journey: Hidden Objects by wooga maintained steady revenue throughout most of the quarter, peaking at $6K mid-December. Downloads remained relatively stable, hovering around 150 per week, while active users fluctuated slightly, ending the quarter at approximately 1.9K.
NYT Games: Wordle & Crossword from The New York Times Company experienced a notable increase in revenue, climbing from $2.9K at the start of the quarter to $5K by late December. Downloads decreased over the quarter, starting at 793 and declining to 690. Active users saw a decline from nearly 48K to about 39.7K.
Pixel Flow!, developed by Loom Games, showed significant growth in revenue, starting from zero in early November and reaching $6.5K by the end of December. Downloads were robust, starting at 2.9K in mid-November and stabilizing around 2.2K by year-end. Active users increased steadily, peaking at 3.1K.
Magic Sort! by Grand Games A.Ş. demonstrated consistent growth in both revenue and active users. Revenue started at $1.6K in late September and rose to $3.2K by December’s close. Downloads initially declined but saw an uptick to 2.4K in late December. Active users increased significantly, from 3.4K to over 10K by the end of the quarter.
These trends highlight the dynamic nature of the puzzle game market on iOS in New Zealand. For more detailed insights and analysis, visit Sensor Tower.
