AI Insights · Timothy · December 2025
Top 5 Play To Earn Games in the UK on iOS: Q4 2025
Explore the performance of the top Play To Earn games on iOS in the UK during Q4 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2025, the UK market for Play To Earn games on iOS showcased diverse trends across the top five applications. Here’s a breakdown of their performance.
Lucky Match: Win Real Money saw a dynamic quarter. Weekly downloads peaked at around 540 in early November, with weekly active users remaining steady around 5.7K. Revenue fluctuated, peaking at approximately $143 in mid-November before dropping to zero towards the end of the quarter.
Match To Win: Real Money Games experienced a consistent download rate, starting at 397 in early October and ending the quarter at 323. The weekly active users decreased slightly from 730 to 586 over the quarter, with revenue peaking at $79 in late October.
Words to Win: Real Money Games maintained a consistent download trend, hovering around 60-70 downloads weekly. Active users showed a slight decline from 372 to 327, with revenue experiencing occasional spikes, reaching $45 at the start of the quarter.
Play To Win: Win Real Cash had modest download numbers, peaking at 35 in mid-October. Active users remained stable in the low 40s, with revenue at $19 at the beginning and then dropping to zero for the rest of the quarter.
Lastly, bwin™ Poker: Online Card Games showed a steady download pattern, with numbers reaching up to 44 in mid-November. Active user data was not available, but the app maintained a consistent presence in the market.
These insights are derived from Sensor Tower's comprehensive data, providing a snapshot of the Play To Earn gaming landscape in the UK. For more detailed insights, visit Sensor Tower.
