AI Insights · Timothy · January 2026
Top 5 Play Pass Games on iOS in New Zealand: Q4 2025
Explore the performance trends of the top 5 Play Pass games on iOS in New Zealand during Q4 2025, highlighting downloads, revenue, and active users.
In the fourth quarter of 2025, Sudoku.com - Number Games from Easybrain Ltd saw fluctuating weekly revenue, starting at around $93 and peaking at approximately $123 by the end of December. Downloads also showed a significant increase, reaching over 1K in the final week, while active users decreased from 31.6K to 14.1K.
Touchgrind BMX 2 by Illusion Labs experienced a notable spike in revenue in early December, reaching $145, before settling around $61. Downloads varied, peaking at 258 at the start and ending with 215, while active users gradually increased from 710 to 586.
Pixel Art － Color by Number also from Easybrain Ltd, displayed stable revenue trends with peaks reaching $122. Downloads showed a positive trend, culminating at 227, and active users increased slightly from 2.4K to 2.4K.
Hungry Shark Evolution by Ubisoft showed a strong revenue performance, peaking at $191 in early December. Downloads fluctuated, ending at 164, and active users showed resilience, maintaining around 2.5K.
Lastly, Flow Free from Big Duck Games LLC maintained consistent revenue levels, peaking at $59. Downloads remained steady with a slight increase towards the end, reaching 147, while active users stayed consistent, ending the quarter at 4.1K.
These insights are based on data from Sensor Tower, providing a detailed look at the performance of top Play Pass games in New Zealand. For further insights, visit Sensor Tower's platform.
