Top 5 Play Pass Games on iOS in the UK: Q4 2025 Performance

In the fourth quarter of 2025, the performance of the top Play Pass games on iOS in the United Kingdom showcased varied trends in downloads, revenue, and active user engagement. Here's a detailed look at the top 5 games, based on Sensor Tower data.

Sudoku.com - Number Games saw a notable increase in weekly downloads, peaking at 16.4K in the last week of December. Revenue also climbed, reaching approximately $1.9K in the same week. The app maintained a strong user base, with weekly active users growing from 252K at the start of the quarter to 376K by the end.

Jigsaw Puzzles - Puzzle Games maintained a steady revenue stream, with a peak of $723 in the final week. Downloads surged mid-quarter, reaching 5.9K in early December, while active users fluctuated, ending the quarter at approximately 12.9K.

Pixel Art － Color by Number experienced a revenue peak of $1.9K in late December. Downloads showed significant growth, particularly in the week of December 22, with 8.6K downloads, while active users remained stable, closing the quarter at 23.8K.

Nonogram.com - Number Games demonstrated a consistent increase in revenue, reaching $438 in the week of December 22. Downloads peaked at 5K in late October, and active users showed a positive trend, ending at 58.2K.

Touchgrind BMX 2 maintained moderate revenue levels, with a peak of $418 in late November. Downloads were steady, with a minor peak at 3.3K in early October. Active users saw a decline, however, dropping from 11.4K to 6.2K over the quarter.

These insights, derived from Sensor Tower data, highlight the dynamic nature of mobile gaming trends in the UK. For more detailed analytics and insights, visit Sensor Tower.