Top 5 Play Pass Games on iOS in the UK, Q4 2025

In the fourth quarter of 2025, the UK iOS market saw varying performance trends among the top Play Pass games, as reported by Sensor Tower.

LEGO® DUPLO® World from StoryToys Limited showcased a fluctuating revenue pattern, peaking at around $6.4K at the start of October and closing the year with steady gains at $5K. Weekly downloads experienced a notable increase, reaching 1.6K in the final weeks of December. Active users climbed steadily, peaking at 3.2K by the end of the quarter.

Pixel Art － Color by Number by Easybrain Ltd started the quarter with a moderate revenue around $1.6K, which rose to $1.9K by the year's end. Downloads surged dramatically, reaching a high of 8.6K in late December, while active users hovered around 23K, maintaining a consistent user base.

Hungry Shark Evolution from Ubisoft saw a fluctuating revenue trend, with a peak of $1.7K in December. Downloads varied throughout the quarter, closing at 1.9K. Active users increased towards the end, peaking at 12.9K.

Sudoku.com - Number Games also from Easybrain Ltd, witnessed a steady increase in revenue, reaching approximately $1.9K by the end of December. Downloads rose significantly, peaking at 16.4K in the last week. The app maintained a robust active user base, peaking at 430K.

Lastly, Spaceflight Simulator experienced a consistent revenue trend, closing the quarter at $1.6K. Downloads were stable, with a slight dip to 543 towards the end. Active users showed a steady rise, ending the quarter at 10.5K.

For more detailed insights on app performance, visit Sensor Tower's website.