Top 5 Photo and Video Apps on iOS in the US: Q4 2025

In the fourth quarter of 2025, the top photo and video applications on the iOS platform in the United States demonstrated varied performance trends. Sora by OpenAI saw a significant increase in weekly revenue, starting at $24.8K at the end of October and peaking at $52.7K in late November. Downloads exhibited a downward trend, beginning at approximately 787K in early October and declining to 255K by the end of December. In contrast, active users consistently rose from 541K to over 4.7M by the quarter's end.

CapCut: Photo & Video Editor experienced a notable rise in revenue, closing the quarter at $4.1M from an initial $2.6M. Downloads fluctuated, peaking at 927K mid-December, while active users steadily climbed from 14.3M to 18.7M.

Instagram recorded a decrease in revenue, starting at $137K and ending at $41K. Weekly downloads remained relatively stable, with a slight increase from 394K to 469K. Active users hovered around 58.7M to 59.3M throughout the quarter.

Canva: AI Photo & Video Editor showed a stable revenue trend, slightly increasing from $2.4M to $2.1M. Downloads experienced minor fluctuations, with a peak of 374K in early December. Active users showed a slight decline from 8.4M to 7.9M.

Finally, YouTube maintained strong revenue figures, peaking at over $20.9M in late December. Downloads saw a significant rise, reaching 497K mid-December. Active users remained consistently high, averaging around 126M.

These insights are derived from Sensor Tower's data, offering a glimpse into the dynamic landscape of photo and video apps on iOS in the US. For more detailed analysis and insights, visit Sensor Tower.