Top Photo & Video Apps in Bulgaria Q4 2025: iOS Insights

In the fourth quarter of 2025, the photo and video app category on iOS in Bulgaria saw notable performances from several key players. Here's a breakdown of the top five apps based on data from Sensor Tower.

CapCut: Photo & Video Editor experienced a peak in weekly revenue, reaching approximately $19K in mid-December. Download numbers showed a gradual rise toward the end of the quarter, hitting 3.7K in the week of December 22. The app maintained a strong base of active users, with numbers fluctuating between 76K and 88K.

Meitu- AI Photo & Video Editor saw its highest revenue in the second week of November, peaking at $13.5K. Downloads spiked at the beginning of October with 7.4K, before gradually declining. Active users also mirrored this trend, starting strong at 11.7K before settling around 1.8K by the end of the quarter.

Canva: AI Photo & Video Editor maintained steady revenue, with weekly figures ranging from $5.4K to $7.6K throughout the quarter. Downloads remained consistent, averaging around 1.4K weekly, while active users peaked at 22.8K in mid-November before decreasing slightly.

Instagram showed stable download figures, maintaining over 1K weekly, with a noticeable increase to 1.4K in late December. Despite fluctuating revenue, active users remained robust, peaking at 116K in early December.

Snapchat recorded its highest revenue in late December at $5.7K. Downloads were consistent, with a noticeable increase to 1.4K in the week of December 22. Active user numbers varied, reaching over 109K in October before settling at approximately 90K by the quarter's end.

For more detailed insights into app performance, visit Sensor Tower.