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AI Insights · Timothy · January 2026

Top 5 Personal Finance Apps on iOS in South Africa: Q4 2025

Explore the performance of the top personal finance apps on iOS in South Africa during Q4 2025, with insights on downloads, revenue, and user engagement.

Top 5 Personal Finance Apps on iOS in South Africa: Q4 2025

In the fourth quarter of 2025, the personal finance app landscape on iOS in South Africa showcased interesting trends. Here's a closer look at the performance of the top five apps based on data from Sensor Tower.

Budget Planner App - Fleur saw a significant boost in weekly revenue, peaking at around $826 in December. Downloads were initially modest but surged to over 1.8K in the same month, with weekly active users climbing from 3.8K to 5.3K by the end of the quarter.

Vault22 experienced variable download numbers, reaching a high of 1.7K in December. Revenue remained relatively consistent, hovering around the low double digits throughout the quarter.

Splitwise maintained a steady revenue stream, with figures increasing to $1.6K by December. Downloads picked up in November, sustaining a steady pace, while active users rose from 10.6K to 13.3K by the quarter's end.

Buddy: Budget Planner App showed steady growth in active users, increasing from 261 to 361. Revenue figures were stable, with a slight increase to $208 in December, and downloads peaked at 349 in the final week.

Lastly, Cancel Subscriptions had a gradual rise in active users, reaching 390 by the end of the quarter. Downloads were modest but consistent throughout the period.

For more detailed insights and data, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026