AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps on iOS in the US: Q4 2025 Insights
Explore the performance trends of the top personal finance apps on iOS in the US during Q4 2025, with data on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2025, the top personal finance budgeting and planning apps on iOS in the United States showed varied performance trends. This analysis, based on data from Sensor Tower, highlights key metrics for each app.
Rocket Money - Bills & Budgets experienced a notable increase in weekly downloads, peaking at approximately 328.6K in the last week of December. The app's weekly revenue fluctuated, reaching a high of around $89K during the week of December 22. Weekly active users showed growth from 3.4M to over 4.1M by the end of the quarter.
MoneyLion: Banking & Cash Back maintained a steady increase in weekly downloads, culminating at 65.6K in the final week. Although the app did not generate revenue, its active users decreased from 1M to approximately 821K by the end of December.
Empower® saw a significant spike in downloads in the week of October 27, reaching 151.9K. Weekly active users also saw a substantial rise, starting at 859K and ending at 1.9M by the end of the quarter.
Cleo AI: Smart Money Manager showed consistent download numbers, averaging around 40K weekly, with a slight increase to 42.7K in the last week of December. Active users fluctuated, peaking at 728K mid-quarter and closing at 583K.
Albert: Budgeting and Banking maintained stable download numbers, with a slight increase towards the end of the quarter, reaching 41.2K. Active users decreased from 594K to 542K over the same period.
These trends reflect the dynamic nature of the personal finance app market on iOS in the US. For more detailed insights, visit Sensor Tower.
