AI Insights · Timothy · January 2026
Top 5 iOS Personal Finance Apps in El Salvador: Q4 2025
Explore the performance trends of top personal finance apps in El Salvador during Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the personal finance app landscape in El Salvador saw varied performance among the top five applications on the iOS platform. According to data from Sensor Tower, these apps showed diverse trends in downloads, revenue, and active user engagement.
Savings Goal had a fluctuating download pattern, peaking in early October with around 454 downloads, before stabilizing to a weekly average of approximately 71 downloads. The app saw minimal revenue, with a brief increase to $1 in early November.
Buddy: Budget Planner App experienced a notable peak in revenue at $120 in early November, maintaining an average of around $75 towards the quarter's end. Downloads showed a significant spike to 194 in mid-November, while active users increased steadily from 511 to 578.
Splitwise demonstrated a consistent trend in both downloads and active users, with revenue peaking at $54 in early December. Active users peaked at 307 mid-December, indicating a strong engagement towards the end of the quarter.
Money manager, expense tracker saw a moderate revenue spike of $21 in late December, with a steady increase in downloads, reaching 81 in the final week. Active users fluctuated but ended the quarter strongly at 677.
Money Manager Expense & Budget maintained a consistent download trend, peaking at 89 in the last week of December. Active users showed a recovery from mid-quarter lows, ending with 440 by the quarter's close.
These insights highlight the varied dynamics in user engagement and monetization strategies among top personal finance apps in El Salvador. For more detailed analytics, consult Sensor Tower's comprehensive data reports.