AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps on iOS in Mexico, Q4 2025
Explore the performance of leading personal finance apps on iOS in Mexico during Q4 2025, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the personal finance app sector on the iOS platform in Mexico showcased varied performance across the top five applications. According to data from Sensor Tower, these apps experienced diverse trends in downloads, revenue, and active users.
Savings Goal demonstrated a fluctuating pattern in weekly revenue, starting with $11 and reaching a peak of approximately $53 in early October, before settling around $24 by the end of December. Downloads showed a declining trend throughout the quarter, starting at over 31K and dipping to around 2K mid-quarter, with a slight recovery to 10K in the last week of December.
Splitwise maintained a steady revenue stream, starting at $2.8K and culminating at nearly $5K by the end of the quarter. Downloads were relatively low initially, with a notable spike to over 2K in early December. Active users increased from 18.5K to over 25K, indicating strong user engagement.
BaubapControl: Finance tracker saw a varied download performance, with numbers peaking at 2.5K in late October before fluctuating through November. Revenue data was not available for this period.
Piggy Goals: Money Saving experienced a rather stable download rate, ranging from 115 to 515 throughout the quarter, though revenue figures were not reported.
Finally, AENX-Fireworks conversion had consistent download numbers, maintaining around 1.3K weekly downloads, but did not report any revenue.
These insights underline the dynamic landscape of personal finance apps in Mexico. For more detailed analytics and trends, additional data can be accessed through Sensor Tower.