AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps on iOS in the Middle East: Q4 2025 Performance
Explore the performance trends of the top personal finance apps on iOS in the Middle East during Q4 2025, with insights into downloads, revenue, and user engagement.
In the fourth quarter of 2025, the personal finance app landscape on the iOS platform in the Middle East showcased varied performance across the top five applications. These insights, provided by Sensor Tower, offer a glimpse into the trends in downloads, revenue, and user engagement for these apps.
Drahim: Manage & Grow Finances experienced fluctuations in its weekly revenue, starting the quarter strong with $10.5K but dipping to around $1.9K in early October. The app saw a resurgence in late December, achieving $4.9K. Download activity peaked in the final weeks, reaching over 19K, while active users remained above 80K throughout the quarter.
Malaa: Track, Save & Invest focused on downloads, which began at 14.7K and gradually decreased, stabilizing in late December at around 1.2K. Weekly active users saw a decline from 79.3K to 47.8K over the quarter.
Splitwise maintained stable weekly downloads, hovering around 2.8K to 3.5K. Revenue increased notably in December, peaking at $4.8K. Active users showed a slight increase, ending the quarter at approximately 59.6K.
ADCB Hayyak had consistent download numbers ranging between 1.9K and 2.6K. Active user numbers showed a positive trend, reaching about 17K by the end of December.
Control Spent+ saw an initial download spike of 7.1K in early November, which then tapered off to just 48 by the end of the year.
These trends highlight the dynamic nature of the personal finance app market in the Middle East. For more detailed insights, visit Sensor Tower's comprehensive data repository.
