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AI Insights · Timothy · January 2026

Top 5 Personal Finance Apps on iOS in Latin America: Q4 2025

Explore the performance trends of the top personal finance apps on iOS in Latin America during Q4 2025, including downloads, revenue, and active user metrics.

Top 5 Personal Finance Apps on iOS in Latin America: Q4 2025

In the fourth quarter of 2025, the personal finance app landscape in Latin America saw diverse performance across the top five applications on the iOS platform. The data from Sensor Tower highlights intriguing trends in downloads, revenue, and active user engagement.

Savings Goal showed a fluctuating pattern in weekly downloads, starting strong with approximately 51K downloads in early October. This number declined throughout the quarter but saw a resurgence to about 12K downloads by the end of December. The app's weekly revenue experienced a peak of around $63 in early October before stabilizing to figures around $11 to $36 in December.

Splitwise demonstrated a strong increase in weekly revenue, beginning the quarter at $11.4K and reaching a substantial $26.3K by the end of December. Downloads peaked towards the end of the year, with a high of 31.7K in the last week of December. Active users also saw a significant increase from approximately 256K to 358K over the quarter.

Mobills - Budget Planner maintained consistent weekly revenue, starting with $13.5K and peaking at $16.3K in the final week. Downloads fluctuated, with a notable peak of 11.7K at the end of December. Active user numbers showed a slight dip mid-quarter but recovered to finish at 164K.

Money manager, expense tracker experienced steady weekly revenue, ending the quarter with $586. Downloads were consistent, peaking at 6.9K in late December. Active users saw a slight decline, starting at 107K and closing at 96.7K.

Budget Planner App - Fleur recorded a gradual increase in weekly downloads, peaking at 5.4K in December. Revenue also saw growth, ending with $2.1K. Active users increased steadily, reaching 25.8K by the last week of December.

These insights offer a snapshot of how personal finance apps are performing in Latin America. For more detailed analytics, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026