AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps on iOS in the UK, Q4 2025
Explore the performance trends of the leading personal finance apps in the UK on iOS during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the personal finance sector on iOS in the UK saw varied performance across the top applications. Here's a look at how these apps fared based on data from Sensor Tower.
Emma - Budget Planner Tracker experienced fluctuations in weekly revenue, peaking at approximately $4.9K at the end of December. Downloads surged in late December, reaching around 29.5K, while active users showed a slight increase towards the quarter's end, ending with nearly 198K.
Splitwise showed a steady increase in revenue, culminating at about $25.6K in the last week of December. However, downloads gradually declined throughout the quarter, with a slight uptick in the final week. Active users fluctuated, ending the quarter with a rise to roughly 436K.
Budget Planner l Snoop Money saw its revenue peak at $20.1K in early November, followed by a general decline. Downloads remained relatively stable, ending with a noticeable spike to 8.6K in the final week. Active users showed an overall upward trend, closing the quarter at around 269K.
RoosterMoney: Kids Chores App maintained a low revenue stream, with minor fluctuations. Downloads and active users both saw a significant rise towards the end of December, with downloads reaching over 4.2K and active users increasing to approximately 229K.
Lowell had consistent downloads throughout the quarter, peaking at 2.1K in mid-November. However, active user data was not available for this period.
For more in-depth insights into these trends, visit Sensor Tower.