AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps on iOS in Brazil: Q4 2025 Performance
Explore the performance of the leading personal finance apps on iOS in Brazil during Q4 2025, with insights into downloads, revenue, and active users.
In the fourth quarter of 2025, personal finance budgeting and planning apps in Brazil saw varied performance on the iOS platform. According to data from Sensor Tower, here’s a closer look at the top five apps in this category.
Mobills - Budget Planner from Toro Investimentos Ltda. showed consistent performance with weekly revenue peaking at approximately $16.3K in mid-November. Downloads fluctuated throughout the quarter, reaching a high of around 11.5K in the final week of December. Weekly active users varied, ending the quarter with about 155.9K users.
Splitwise experienced a notable increase in weekly revenue, reaching approximately $11.1K by the end of December. Downloads saw a sharp rise towards the end of the quarter, peaking at 21.3K in the last week. Active users also increased significantly, concluding the quarter with around 167K.
PomeloConta observed a steady growth in downloads, with figures peaking at around 10.7K in late October.
ContaBem had fluctuating download numbers, with the highest at approximately 8.9K in the second week of November.
Finally, Minhas Finanças | Pessoais saw a gradual increase in revenue, ending the quarter at about $2K. Downloads peaked at 3.8K in the last week of December.
For more detailed insights into app performance and trends, visit Sensor Tower.
