AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps on iOS in Turkey: Q4 2025
Explore the performance trends of the leading personal finance apps on iOS in Turkey during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, personal finance apps in Turkey showed varied performance trends on the iOS platform. Here's a detailed look at the top five apps in this category.
Splitwise experienced a steady trajectory in weekly revenue, peaking at around $498 in the last week of December. Downloads fluctuated, with a notable increase to 871 in the same period. Active users saw a decline early in the quarter but rebounded to 6.9K by the end.
Income Expense Planner Paytodo had modest but consistent revenue, reaching $292 by the end of December. Weekly downloads showed a progressive increase, culminating in 208 downloads.
YNAB maintained a stable revenue pattern, with a peak of $223 in late December. Download numbers were sporadic, with a significant jump to 66 during the last week of the year. Active users fluctuated mildly, ending with 50 users.
The Expense & Budget App: Spendee saw revenue spikes, notably reaching $261 in late October and $237 in December. Downloads increased steadily, peaking at 162. Active users saw an upward trend, ending the quarter with 670 users.
Wallet - Daily Budget & Profit showed a varied revenue trend, with a notable high of $210 in late November. Downloads peaked at 171 in the final week of December, while active users displayed a slight decline towards the quarter's end.
These insights are sourced from Sensor Tower, offering a comprehensive look at app performance trends in Turkey. For more detailed analytics, visit Sensor Tower's platform.
