AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps on iOS in Romania Q4 2025
Explore the performance trends of the top personal finance apps on iOS in Romania during Q4 2025, including download, revenue, and active user metrics.
In the fourth quarter of 2025, the Romanian iOS market for personal finance budgeting and planning apps exhibited interesting trends. Data sourced from Sensor Tower provides insights into the performance of the top five apps in this category.
Splitwise showed a fluctuating pattern in weekly revenue, beginning at around $85 and dipping to $37 mid-quarter, before surging to $94 at the end of December. Downloads peaked in the last week of December at 333, while active users climbed steadily from 2.1K to 2.2K.
The Expense & Budget App: Spendee experienced a consistent weekly revenue, reaching a high of $87 in mid-December. Downloads were highest in the final week of December at 351, with active users increasing from 1.2K to over 1.6K.
For YNAB, revenue saw a notable rise, peaking at $105 in early December. Downloads reached their maximum at 115 in the last week of December, while active users grew from 181 to 229 over the quarter.
Wallet - Daily Budget & Profit maintained a steady revenue flow, ending the quarter at $67. Downloads increased significantly towards the end of the quarter, reaching 217, with active users fluctuating but ending at 1.8K.
The Budget Planner App - Fleur witnessed impressive growth in downloads, especially in the last week of December, hitting 2.0K. Revenue also peaked at $134 during the same period, while active users soared to 2.3K.
These insights from Sensor Tower highlight the dynamic landscape of personal finance apps in Romania, showcasing varying trends in user engagement and financial performance. For more detailed insights, visit Sensor Tower's platform.
