AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps on iOS in Mexico: Q4 2025 Performance
Explore the performance trends of the leading personal finance apps on iOS in Mexico during Q4 2025, highlighting revenue, downloads, and active users.
In the fourth quarter of 2025, the personal finance app landscape on iOS in Mexico showcased intriguing trends across the top five applications. The data, sourced from Sensor Tower, provides a comprehensive view of each app's performance in terms of revenue, downloads, and active user engagement.
Splitwise from Splitwise, Inc. saw a notable increase in weekly revenue, culminating in approximately $5K by the end of December. Downloads peaked mid-December at about 2.1K, while active users rose steadily from 18.5K to nearly 26K by the end of the quarter.
Wallet - Daily Budget & Profit by BudgetBakers s.r.o. experienced a significant revenue jump, closing the quarter at over $1.1K. Downloads surged in December, reaching 242, and active users remained relatively stable, fluctuating slightly around the 600 mark.
Monefy: Money Tracker from Reflective Technologies ApS showed a revenue increase, ending the quarter at nearly $700. Downloads spiked in December with over 200 new installs, while active users hovered around 1.2K.
YNAB maintained a steady revenue throughout the quarter, closing December with $296. Despite minimal downloads, active users saw a slight uptick towards the end of the year, reaching 19.
Finally, Expense Tracker - MonAi by Florian Vates increased its revenue to $565 by the end of December. Downloads were modest, peaking at 224 in December.
For more detailed insights and analysis, visit Sensor Tower.
