Top 5 Personal Finance Apps on iOS in Kenya: Q4 2025 Performance

In the fourth quarter of 2025, personal finance and budgeting apps on iOS in Kenya saw varying performance trends. Here's a closer look at the top five applications based on data from Sensor Tower.

Splitwise experienced significant growth in both revenue and user engagement. Weekly revenue peaked at about $182 in late December, while downloads surged to 261 in late October. Active users also increased steadily, reaching 442 by the end of October before leveling off around 333 by the end of the quarter.

YNAB saw a fluctuating revenue pattern, starting at $70 and ending at $33. Download numbers were modest, peaking at 36 in the last week of December. Active users remained relatively stable, with a slight increase to 87 in the final weeks.

The Buddy: Budget Planner App had a notable spike in revenue, reaching $100 mid-December. Downloads began to climb in the last week of the quarter, hitting 45. Active user numbers showed a gradual increase, peaking at 46 in late December.

Wallet - Daily Budget & Profit maintained a consistent user base throughout Q4. Downloads peaked at 52 in the final week, while active users increased from 130 to 132 by the end of December. Revenue trends varied, with a high of $33 in mid-November.

Lastly, Goodbudget Budget Planner saw a steady increase in downloads, culminating in 52 at the end of December. Active users were consistent, rising to 76 by the quarter's end. Revenue showed a notable increase in early December, peaking at $91.

For more detailed insights and data, visit Sensor Tower's platform.