Top 5 Personal Finance Apps on iOS in the UK: Q4 2025

In the fourth quarter of 2025, personal finance apps on iOS in the United Kingdom demonstrated diverse trends in downloads, revenue, and active user engagement. Here's a closer look at the top five apps based on data from Sensor Tower.

Splitwise saw a notable increase in weekly revenue, which peaked at approximately $25.6K by the end of December. However, weekly downloads experienced a gradual decline from 13.3K at the start of October to 7K by the end of December. The app maintained a strong base of active users, with numbers fluctuating around 430K towards the end of the quarter.

Budget Planner l Snoop Money experienced varied revenue trends, peaking at around $20.1K in early November. Downloads fluctuated, ending with a spike to 8.6K in the final week of December. Active users also showed an upward trend, finishing strong at approximately 268.6K.

YNAB had a steady performance with revenue reaching a high of $8.1K in the last week of December. Downloads increased slightly, peaking at 1.2K at the end of the year. Active user numbers rose significantly, closing the quarter at over 30.5K.

Emma - Budget Planner Tracker showed a consistent download rate, culminating in a high of 29.6K in the last week of December. Revenue fluctuated, reaching nearly $4.9K by year-end. The active user base remained stable, averaging around 198K throughout the quarter.

Finally, Financielle: Budget Planner maintained modest revenue figures, peaking at $1.7K in late October. Downloads were low but consistent, with a slight increase to 1K by the end of December.

For more detailed insights and data, visit Sensor Tower.