AI Insights · Timothy · January 2026
Top 5 Personal Finance Apps on iOS in Brazil: Q4 2025 Performance
Discover the performance trends of the leading personal finance apps on iOS in Brazil during Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, the personal finance app landscape on iOS in Brazil showcased varied performance metrics across the top five apps. Here's a closer look at how these apps fared, based on data from Sensor Tower.
Mobills - Budget Planner displayed a dynamic trend in weekly revenue, peaking at approximately $16.3K in mid-November and closing the year with $15.7K. Downloads fluctuated, reaching a low of 982 in mid-December, before surging to 11.5K by the end of the year. Active users maintained a robust presence, climbing from 147K to nearly 156K.
Organizze Budget Planner experienced a steady increase in weekly revenue, with notable highs of $11.1K in early December. Downloads saw a significant jump towards the end of the quarter, culminating at 3.7K. The app's active user base remained relatively stable, ending the quarter at around 27.3K.
Splitwise showed a remarkable rise in weekly revenue, reaching $11.1K by the last week of December. Downloads exhibited a dramatic increase, peaking at 21.4K in the final week. Active users also surged, closing at 167K, a substantial jump from the previous months.
Minhas Finanças | Pessoais reported a modest increase in weekly revenue, ending with $2.1K. Downloads peaked at 3.8K in the last week of December, marking a significant rise from earlier in the quarter.
Finally, Minhas Economias maintained steady revenue, finishing at $1.5K. Downloads saw a late surge, reaching 2.1K by the end of December. Active users increased slightly, closing the quarter at 35.9K.
These insights provide a snapshot of the competitive landscape among personal finance apps in Brazil. For more detailed data and analysis, visit Sensor Tower.
