Top 5 iOS News Apps in Bulgaria: Q4 2025 Performance Insights

In the fourth quarter of 2025, the performance of the top five news applications on the iOS platform in Bulgaria presents a varied landscape, as observed through Sensor Tower's data.

X from X Corp. saw an interesting fluctuation in weekly revenue, peaking at around $1.9K in early December. The app experienced a steady download pattern, with a notable increase to 960 downloads in the final week of December. Active users exhibited variability, starting at 43.1K and reaching a high of 54.8K.

Reddit experienced modest weekly revenue, with a high of $91 in mid-October. Downloads showed an upward trend towards the end of the quarter, peaking at 492. Active user numbers remained relatively stable, fluctuating between 19.1K and 23.8K.

Substack maintained low revenue levels, consistently earning around $4 to $6 weekly. Download numbers ranged from 170 to 304, with a peak in late December. Active users showed a gradual increase, ending the quarter at 3.8K.

NovaTV did not generate revenue but saw download numbers peak at 246 in late September. Although downloads fluctuated, the app maintained a presence in the market.

Google News similarly reported no revenue but saw a gradual increase in downloads, hitting a high of 177 in late December. Active users steadily increased, reaching over 12.9K mid-December.

These insights from Sensor Tower highlight the dynamic performance of news apps in Bulgaria, with varying trends in downloads, revenue, and active user engagement. For more detailed analytics, visit Sensor Tower's platform.