AI Insights · Timothy · January 2026
Top 5 Match 3 Games on iOS in the UK: Q4 2025 Performance
Explore the performance trends of the top 5 Match 3 games on iOS in the UK during Q4 2025, including downloads, revenue, and active users.
In Q4 2025, the performance of the top Match 3 games on iOS in the UK showcased varied trends across downloads, revenue, and active users. The data, provided by Sensor Tower, highlights the dynamics of these popular games.
Township from Playrix maintained a consistent revenue stream, peaking at approximately $477K in late October. Downloads showed an initial rise, reaching 44.6K early in the quarter, before tapering off to around 21.9K in early December. Active users fluctuated, peaking at 389.9K in late October, then declining to 291.9K in early December.
Homescapes: Match 3 Games, also by Playrix, experienced stable revenue, with a notable increase to $289K in the week before Christmas. Downloads initially surged to 37.6K by late October, then decreased to 6.3K in early December, later rebounding to 23.6K by the end of the year. Active users increased steadily from 182.7K to 296.6K by the end of December.
Goods Puzzle: Sort Challenge by ONESOFT GLOBAL saw a modest revenue stream, peaking at $26K in the last week of December. Downloads varied, peaking at 22.1K in late October, with active users reaching 155.3K at the same time before dropping to 134.5K by the end of the quarter.
Travel Town - Merge Adventure from Moon Active achieved a revenue peak of $329K in the week before Christmas. Downloads fluctuated, with a significant rise to 30.1K at the end of December. Active users increased from 60.8K to 87.6K by the quarter's end.
Royal Kingdom by Dream Games showed a steady revenue increase, culminating at $343K in the final week of December. Downloads rose significantly towards the end of the quarter, reaching 19.5K. Active users experienced steady growth, peaking at 243.2K in late November before settling at 226.5K by the end of December.
For further insights and detailed analysis, visit Sensor Tower's website.