AI Insights · Timothy · January 2026
Top 5 iOS Lifestyle Apps in South Africa: Q4 2025 Performance
Explore the performance of the top 5 lifestyle apps on iOS in South Africa during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the top lifestyle applications on iOS in South Africa showcased varied performance trends, based on data from Sensor Tower.
MTN App ZA from MTN South Africa demonstrated consistent weekly downloads, fluctuating between 10K and 18K. Active users increased steadily from 114K to 145K over the quarter.
VodaPay saw weekly downloads rise from 6.5K to 9K, while active user numbers showed an overall increase, peaking at 493K by the end of December.
Pinterest maintained stable weekly downloads, starting at around 5K and reaching over 6K in December. Active users remained robust, hovering around 730K to 745K.
The app NGL: ask me anything experienced a peak in weekly revenue at approximately $2.1K in early November, with downloads reaching up to 3.9K. However, active users saw a slight decline from 56K to 45K.
Tinder Dating App: Date & Chat showed significant revenue growth, with figures climbing from $17K to over $22K by mid-December. Downloads hovered around 3K, while active users increased from 60K to nearly 73K.
For more detailed insights, Sensor Tower offers comprehensive data on app performance and trends.
