AI Insights · Timothy · January 2026
Top 5 iOS Lifestyle Apps in Oceania Q4 2025
Explore the performance of the top 5 lifestyle apps on iOS in Oceania during Q4 2025, with insights into downloads and active user trends.
In the fourth quarter of 2025, the top lifestyle apps on iOS in Oceania showcased varied performance metrics. According to data from Sensor Tower, these apps experienced notable trends in downloads and active users.
Lemon8 - Lifestyle Community saw fluctuating weekly downloads, peaking at approximately 69K in early December. Active users increased steadily, reaching nearly 195K by mid-December, although they declined slightly to around 119K by the end of the quarter.
For the drawnames | Secret Santa app, weekly downloads surged, peaking at 45.7K in mid-November. Active users followed a similar pattern, reaching a high of about 91K in early December before dropping to 37.5K by the end of December.
Pinterest maintained a consistent download rate, with a slight increase towards the end of the quarter, reaching 19.7K in the last week of December. Active users remained robust, growing from 4.7M at the start of the quarter to over 5M by its conclusion.
Domain Real Estate & Property experienced stable download numbers, with a notable spike to 15K in mid-October. Active users initially rose to 357K in October but saw a decline to 270K by the end of the year.
Lastly, MYER one showed a gradual increase in downloads, peaking at 18.1K in late November. Active users grew steadily throughout the quarter, reaching nearly 200K by mid-December before slightly decreasing to 168K by year-end.
For more detailed insights into app performance, visit Sensor Tower.