Top 5 Lifestyle Apps Performance on iOS in the Netherlands, Q4 2025

In the fourth quarter of 2025, the iOS platform in the Netherlands saw significant activity among lifestyle apps. Here’s a closer look at the performance of the top five apps, with data sourced from Sensor Tower.

drawnames | Secret Santa app experienced a peak in weekly downloads around early November, reaching approximately 68K. However, downloads decreased significantly towards the end of December, ending at just under 200. The app also saw a rise in weekly active users, peaking at 481K in late November, before dropping to about 42K by the end of the year.

For My DHL, weekly downloads fluctuated throughout the quarter, starting at around 15K and peaking at 21K in early December. Active users showed a notable increase, reaching over 1M in late November, though this number slightly decreased to around 878K by the end of December.

PostNL maintained a steady download rate, with a peak of approximately 14.8K in late November. Active users exhibited a consistent rise, surpassing 1.6M in early December and maintaining high engagement levels throughout the quarter.

The Pinterest app showed a steady download rate, with numbers ranging from 6K to over 8K. Its active user base remained robust, reaching around 1.27M by the end of the year, indicating stable engagement.

Finally, eufy saw steady revenue growth, peaking at $7.7K in late December. Downloads rose towards the end of the quarter, hitting about 8.3K, while active users increased to over 366K by the end of the year.

These insights provide a snapshot of app performance trends, showing varying levels of user engagement and downloads. More detailed insights and data can be explored through Sensor Tower for those interested in a deeper analysis.