Top 5 iOS Lifestyle Apps in Nigeria: Q4 2025 Performance

In the fourth quarter of 2025, the lifestyle category on iOS in Nigeria saw varied performance among its top applications. Here’s a closer look at the trends for the leading apps.

Pinterest maintained a stable presence, with weekly downloads fluctuating between 16.1K and 19.9K. Active users showed a steady increase, starting at approximately 1.2M and peaking at around 1.28M by the end of the quarter.

NGL: ask me anything witnessed a notable rise in both downloads and active users. Weekly downloads experienced a significant jump, reaching nearly 19.9K in the final week. Revenue also saw a gradual increase, culminating at about $589 by the end of December. Active users surged from 84.4K to an impressive 225K during the quarter.

Tinder Dating App: Date & Chat experienced a consistent flow of downloads, ranging from 4.9K to 5.9K weekly. Revenue peaked at $3.4K mid-quarter, while active users saw a decline from 63.2K to 44.4K.

Glovo: Food Delivery, Takeaway had a steady download rate, with figures around 3.9K to 7.1K. Active users remained stable, hovering between 81.1K and 94.8K throughout the quarter.

The Hallelujah Challenge app saw a dramatic spike in downloads at the beginning of the quarter with over 54K downloads in the first week of October, but it sharply dropped to just 30 by early November.

These insights, sourced from Sensor Tower, provide a snapshot into the dynamic landscape of lifestyle applications in Nigeria. For more detailed analytics, visit Sensor Tower’s platform.